Our Team

Keisha Howard - Founder/ CEO

Keisha is an award-winning video game entrepreneur, two-time TEDx speaker, and International Video Game Hall of Fame honoree who boasts a diverse career across Hi-tech hardware, AR/VR, Video Games, Esports, and consumer behavior. She is not only a seasoned professional but has also consulted on market strategy for top companies, including Google, Meta, and Logitech. Keisha's commitment to fostering innovation and championing inclusive strategies has consistently opened new markets, expanded customer bases, increased revenue, and positively impacted underrepresented communities.

Katrina Jefferson-
PARTNER: Head Of Communications and Educational Partnerships

Katrina Jefferson is a distinguished figure in the realm of education and media partnerships, specializing in creating impactful programs targeting middle and high school students (grades 6-12). Leveraging her visionary approach, she has pioneered educational partnership activations that not only cater to academic enhancement but also to holistic student development.

In her role with Sugar Gamers Labs, Katrina plays a pivotal part in conceptualizing and launching brand initiatives. The dynamism she brings to the table aids the brand in staying ahead of the curve, ensuring that Sugar Gamers Labs remains synonymous with innovation and relevance.